Announcing the Loeffler Randall Spring Sale: Enjoy up to 30% off select Spring and Resort shoes and handbags. With warm weather creeping, now's the perfect time to shop the season.

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Announcing: The semi-annual Loeffler Randall Spring Sample Sale in NYC!

Please join us May 16th & 17th from 10am to 8pm at the Loeffler Randall showroom: 525 Broadway, 4th floor (corner of Spring).

Shop shoes and handbags at up to 60% off.

Found in Dumbo, Brooklyn Pomme NYC is a creative kids outpost which offers a curated selection of artful wares and a weekly roster of events and workshops that embody a "vision of family oriented community." The owner of Pomme, Ria Browne is a neighborhood confidante of Jessie and shares a love for all things homespun.

On a lovely Saturday morning in spring, Jessie and Ria hosted a family DIY party for their community of co-creative moms and kids to make tote bags embellished with embroidery and handmade pom-poms. The guests included Anna Harrinton, founder of Yummy Time! kid's cooking classes who graciously provided some very yummy treats and fellow designer Asuyo Yang of ATSUYO ET AKiKo with their children. Also in attendance was Tara McCollum, close friend of Jessie, longtime LR ambassador and all-star fashion PR veteran.

We were lucky to have Lonny Magazine there to cover the event and take some pretty sweet photos. Click to read Lonny's full coverage in their May issue and here for a DIY step-by-step on the tote bags and pom-poms that we created.

Big thanks to Ria and to everyone who participated. We had a wonderful time sharing the day's activities! To learn more about the talented attendees follow the links below.

Pomme NYC pommenyc.com

Yummy Time! yummytimes.tumblr.com

ATSUYO ET AKiKo atsuyoetakiko.com

Lonny Magazine lonny.com

See pt.2 below for our tote bag DIY instructions.

To make your Mother's Day embellished tote you will need the following materials:

1. A plain tote

2. Sharp scissors

3. Embroidery thread

4. A needle

5. Handmade pom-poms

6. A hot glue gun

Decorating the tote:

1. Have your little one write mom/mama/mommy on the tote.

2. Stitch over their writing with embroidery thread.

3. Sew or hot glue pom-poms on the tote in any formation you like - we chose a heart shape pictured here.

Click here for Lonny Mag's step-by-step on how to make handmade pom-poms.

[click images to enlarge]

Jessie Randall and her mother Gail muse over memories and share with us their love for crafts, traditions, and the joy of being a mother. Moms rule.

Jessie, it's evident that you adore crafting and giving unique gifts, was it influenced by mom and if so, how?

Jessie Randall: My mom is a very crafty lady. She always made us gifts with love. It's something I love to do now for my own kids. I remember a Christmas where she sewed matching nightgowns for me and my two favorite dolls, a special desk stool that she quilted with liberty fabric and the Christmas stockings she hand knitted for me. Today we have six that she knitted in all including one for my dog Romeo.

As mother and daughter, how do you feel your personal styles reflect on each other?

Gail Randall: I am always wowed by what Jessie puts together. I wish I had known her when I was a teenager and young woman so I could have benefited from her flair. I learn so much from her and enjoy the insights that she offers through her own wardrobe and style. If my style has improved even a little bit since my early days, I have her to thank.

What style influences have you taken from Jessie?

GR: I have a much better sense of how a shoe can help define a woman's leg and outfit. I know a little more about draping and layering and what is interesting to the eye. When my grandson Liam once exclaimed about an outfit I was wearing, "That's fashion, Baba!" it was proof I had picked up something of value from Jessie.

Do you share any mother daughter seasonal traditions?

GR: When Jessie was a little girl she never seemed to want to become a new age. She liked the age she was in and didn't get as over the top about birthdays as I did. But today she carries on my love of birthday celebrations with imaginative ideas for celebrating her own boys' birthdays. I spent Christmas Eve at her house last year and was happy to find that she is carrying on and adding to the Scandinavian traditions that have been part of my family for generations...with the Swedish meatballs, minus the pickled herring...and with beautiful decorations and holiday treats.

What things make you think of Mom?

JR: Lily of the Valley perfume and Lilly of the Valley flowers, seashells and polished stones, silver jewelry, chicken pot pie, the ocean, the lullaby "my pigeon house," liberty fabrics, a long knit fisherman's jacket she used to wear when I was little, her worn leather keychain she still uses that my brother made her at camp, poems and laughter.

What things make you think of Jessie?

GR: There are things like style and natural beauty that immediately bring her to mind. But beyond that are those deep and essential attributes like loyalty and commitment to family and friends, joy in being a mother, curiosity and creativity.

What advice do you most often go to your mom for?

JR: Pretty much everything. Lots of times it's about the kids, worries about parenting, and the guilt I feel as a working mother. My mom is my rock and one of my best friends. She is so wise and she thinks the world of me. It's a very powerful thing to have someone who loves you that much.

What advice do you most often go to your daughter for?

GR: Jessie has been a rock for me. When I had cancer some years ago she came home immediately and knew just how to take care of me. One afternoon we lay in bed and held hands. It was beautiful and bolstering. I look to her for a young woman's perspective, for what it's like to raise kids today, what books are on her shelf that I should check out. I think there is nothing she couldn't help me form a perspective on, except maybe how to age gracefully since she doesn't need to do that yet!

This Mother's Day, we're thrilled to be able to pick the brains of a very special mother and daughter pair. Jane and Judy Aldridge share an outspoken affection for fashion and design that some could say runs in their blood. Aside from having two of the most influential fashion and design blogs, (Jane's Sea of Shoes and Judy's Atlantis Home) they're proud to share a love of basics too: "I have my mother's love of grey tee shirts and sweatshirts from the thrift store," Jane told us. Those are our kind of gals!

[Photos courtesy of Jane and Judy Aldridge. Click to shop Jane's Dree sandals and Rider bag or Judy's Robin t-strap sandals.]

First off, we have to ask - do you two wear the same shoe size?!

Almost, my mom is a 10 and I am a 9. But we don't like to share shoes that much anyway, haha.

You must borrow from each other's closets, but how much do you borrow from each other in terms of creative influences?

Given that we work creatively together, the conversation is a constant roundtable discussion of inspiration! We are always bouncing ideas off each other and evolving them. We text about what we are doing next all the time.

What typically triggers inspiration for new projects when working together? How do you find your ideas intersect when working with each other as opposed to working alone?

We have certain jobs divided up and I do mine alone, and my mom does hers, but when working creatively it is always a collaboration. We are inspired by everything that we see, we are both very visual people. We get inspired by junking and finding crazy props, the fun meals we share as a family, the artists we look up to, a trip we have taken, it can be anything!

What are you most likely to disagree on? Have there been any creative conflicts that have resulted in positive unexpected results?

Haha! This is a funny question. Sometimes our most calamitous shoots are our favorite ones. We'll make a trip to a location, be all ready to shoot and find out that we forgot the camera battery or something dumb like that. Maybe it is the added tension that inspires us but it turns out that these disastrous shoots always turn out to be our best. But we don't usually strive for disaster.

We know you are both self proclaimed vintage junkies. Are there any family heirlooms that you have inherited that stand out in your vintage collections?

My mom saved a bunch of the stuff she bought in Tokyo in the early eighties for me. When I was about 14 I opened this box labeled 'Jane' in the attic and it was full of Comme des Garcons and Ghost. That is a really special memory. I'll definitely do the same for my kids.

What do you look for in a perfect pair of shoes?

There's no such thing as 'the' perfect pair! We are into the technical design of shoes for sure. It has to have the perfect pitch, heel width, toe shape, a million little details. They all have to come together to make the perfect shoe, there are too many factors as I am sure any shoe designer knows!

Jane, we're obsessed with the color of your fire engine red hair. Was there something or someone that inspired the bold dye job? Was mom totally on-board with your decision?

It was so long ago that I first went red! I liked the retro vibe of it, it is very Rita Hayworth. I've always been so pale that I thought it would be a natural fit, but my mom didn't think so! She changed her mind when she saw it though.

Judy, any comments on the above?

Jane had to remind me that I was against. But obviously it has become her signature trademark and I think it looks fantastic.

Judy, you recently revived your design label, Atlantis Dry. What are your main influences for the new collection? Does Jane help with any of the designs?

We kind of did it as a capsule collection and it is over now but is inspired by earlier designs I did in the eighties. I'm too old to go back to production and design, it is a lot of work.

Jane, we heard that you also like to draw. Can you talk about that began and how it's developed? Do you have a favorite subject matter?

I do but I am no good... I only do it when the inspiration strikes! I like to draw girls, and dogs in wonky way. I think I like to look at other people's art better. I am always trying to get people to draw things. People who never draw are my favorite artists.

Most important thing/best advice you learned from your mom?

My mom is someone who takes the time to appreciate the small things in life and isn't afraid to be silly. It's important to laugh! Also, she always emphasized that the simplest way to get something done is usually the best way. It is true.

Most important thing/best advice you learned from your daughter?

Judy: Being a mom is the greatest role I've ever played, both of my girls inspire me everyday. They are constantly showing me and teaching me new things.

Jane: ^...about her iPhone! Haha!

They're back! Our most popular LR Rain Slip-On Bootie in semi-gloss black. This week only take 15% off all Rain Slip-On booties with code SPLASH.* Simply enter the code at checkout to receive your discount, ends 5/12/13 at 11:59 PM EST.

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*Offer only valid on Rain Slip-On Booties in black and mini lynx. Pre-ordered Rain Slip-On Booties are estimated to ship by May 30th, 2013. Offer ends Sunday, May 12th at 11:59 PM EST.

We are pleased to extend a special discount to our family, friends and fans: Enjoy 20% off* the entire Loeffler Randall collection with the code FRIENDSNFAM. Simply enter the code at checkout to receive your discount, starting now through Monday, April 29th.

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*Cannot be combined with other promotions. Not valid on returns or exchanges. No price adjustments on previous purchases. Offer ends 4/29/13 at 11:59 PM EST.

While you probably won't find any of the LR staffers sweating it out in the desert while getting gnarly tan lines, we'll still be living the dream (literally) here in NYC by thinking up our own " Dream Concert Line-Ups." Who would have thought a little Stevie is the common thread amongst us?!

Jessica Peek, Wholesales:

Dream concert line-up?

Outkast, Notorious BIG, Fleetwood Mac, Jay-Z with guest appearance by Beyonce, Michael Jackson, and Michael McDonald. Followed by Girl Talk at 2:00 in the morning.

Who would the headliner be?

MJ for sure!

Where would it take place?

It could be anywhere, as long as I'm in a VIP area and the drinks are free.

Who would you take with? 

My husband, the biggest hip-hop fan I know.

Sarah A. Means, Wholesales:

Dream concert line-up?

Johnny Cash, George Strait, Tina Turner.

Who would the headliner be?

Cash.

Where would it take place? 

Texas' oldest dancehall, obviously: http://grunehall.com

Who would you take with?

The LR team, newly introduced to Texas beer and loving it (!), and my Dad.

Stephanie Draves, E-Commerce:

Dream concert line-up?

The Replacements, The Zombies, The Supremes.

Who would the headliner be?

The Replacements - because they would probably be late.

Where would it take place? 

A Manhattan rooftop / surpise wedding reception.

Who would you take with?

My man + our party people.

Willa Gross, E-Commerce:

Dream concert line-up?

Beach Boys, David Byrne & Brian Eno, Beat Happening.

Who would the headliner be?

Beach boys (oh wouldn't it be nice..)

Where would it take place? 

At the NYC Armory and everyone would sit on beach towels.

Who would you take with?

My cutie boyfriend and we would both dress in all white.

Brian Murphy, CFO:

Dream concert line-up?

Heart, Stevie Nicks and Dolly Parton - maybe with Kenny Rogers cameo.

Who would the headliner be?

Dolly.

Where would it take place?

Barclays Brooklyn in a skybox.

Who would you take with?

Anyone who's worked at LR since '05 who's had to listen to excessive amounts of all of the above off iTunes and XM Radio!

Amanda Thomas Alexander, Production & Operations:

Dream concert line-up?

Elvis Costello, The Pixies, Elton John and the Beastie Boys.

Who would the headliner be?

Elton.

Where would it take place?

In my living room or my mom's backyard in the summer.

Who would you take with?

As many family members and friends as I can fit.

Alix Bonnamour, Merchandising:

Dream concert line-up?

Grateful Dead (one of my regrets in life is that I never saw them), Fleetwood Mac, Melissa Etheridge, and Johnny Cash.

Who would the headliner be?

Johnny Cash and Jerry Garcia together.

Where would it take place?

The Saratoga Springs Performing Art Center.

Who would you take with?

I'd take my partner in life, Brian and I'd wear cut-offs, my Pink Floyd concert tee and my Tucker Odile sneakers.