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Pomme NYC Mother's Day DIY

Category: DIY, News


Found in Dumbo, Brooklyn Pomme NYC is a creative kids outpost which offers a curated selection of artful wares and a weekly roster of events and workshops that embody a "vision of family oriented community." The owner of Pomme, Ria Browne is a neighborhood confidante of Jessie and shares a love for all things homespun.


On a lovely Saturday morning in spring, Jessie and Ria hosted a family DIY party for their community of co-creative moms and kids to make tote bags embellished with embroidery and handmade pom-poms. The guests included Anna Harrinton, founder of Yummy Time! kid's cooking classes who graciously provided some very yummy treats and fellow designer Asuyo Yang of ATSUYO ET AKiKo with their children. Also in attendance was Tara McCollum, close friend of Jessie, longtime LR ambassador and all-star fashion PR veteran.


We were lucky to have Lonny Magazine there to cover the event and take some pretty sweet photos. Click to read Lonny's full coverage in their May issue and here for a DIY step-by-step on the tote bags and pom-poms that we created.



Big thanks to Ria and to everyone who participated. We had a wonderful time sharing the day's activities! To learn more about the talented attendees follow the links below.


Pomme NYC

Yummy Time!


Lonny Magazine


See pt.2 below for our tote bag DIY instructions.


Published 5/10/2013 By Loeffler Randall

Pomme DIY pt.2

Category: DIY, News

To make your Mother's Day embellished tote you will need the following materials:

1. A plain tote

2. Sharp scissors

3. Embroidery thread

4. A needle

5. Handmade pom-poms

6. A hot glue gun


Decorating the tote:

1. Have your little one write mom/mama/mommy on the tote.

2. Stitch over their writing with embroidery thread.

3. Sew or hot glue pom-poms on the tote in any formation you like - we chose a heart shape pictured here.


Click here for Lonny Mag's step-by-step on how to make handmade pom-poms.


[click images to enlarge]



Published 5/9/2013 By Loeffler Randall

Honestly WTF x LR Holiday DIY

Category: Collaborations, DIY, Holiday


Honestly WTF has combined their crafting powers with Loeffler Randall, collaborating on some seriously adorable boot stuffers which were conceptualized over breakast by our own craft queen Jessie Randall. These boot stuffers are perfectly practical and cute with handmade pom-poms and great for keeping your favorite pairs tall and tidy when not in use. Best of all, they're simple to create (sewing machine not required!) and make a perfect customizeable gift for your boot-loving buddies. Visit HonestlyWTF for the full tutorial.



Published 12/5/2012 By Loeffler Randall

May Day

Category: DIY, LR Loves, Press

Who doesn't get excited over unexpected gifts at their door step? In today's technology crazed world that is full of daily email blasts and minimal personal touches — a simple hand delivery makes us smile.  Jessie and her boys are bringing back good old fashion friendly gestures by creating DIY "May Day" flower baskets this spring. Friend and blogger Laura House, creator of Good House Guest, interviews Jessie about her inspiration behind the idea and gets a play by play on how to create these fun and festive baskets.


Read the full story and get instructions on how to make your own May Day basket here.


[click images to enlarge]



Published 4/30/2012 By Loeffler Randall

Jessie's Valentine's Sock Hop in Martha Stewart Living

Category: Collaborations, DIY, Press

We are excited to share this feature from Martha Stewart Living magazine, as Brian and Jessie invite us into their home and share Valentine's Day party ideas. This January Jessie is dedicated to planning her family's annual Valentine's Day Sock Hop held at her home for her three boys and friends. Her hard work pays off as the bash is featured in Martha Stewart Living's February 2012 issue. It showcases the great crafts and cooking ideas you can do with your children, with Jessie saying, "Getting them involved is the most important thing, right?" The house is shown filled with plenty of treats to snack on and giant pink and red balloons to play with as music from the 1950s and 60s are booming, even getting the adults in a toe-tapping mood.


[click images to enlarge]



Published 1/9/2012 By Loeffler Randall

2011 DIY Holiday - Denise Porcaro

Category: Collaborations, DIY, Holiday, LR Loves

Loeffler Randall is getting into the holiday spirit with the creative women that inspire us. To kick off the giving season, we are thrilled to share with you a series of holiday DIY projects and giveaways. First we visit Denise Porcaro, dynamic owner of Flower Girl, for some expert tips on decking the halls. Denise has been crafting unique arrangements for diverse clients such as Ralph Lauren, Chateau Marmont, New York Public Library, Stella McCartney and Earnest Sewn, the last of which Flower Girl has shared space with since 2007. Passionate about all things beautiful, Denise gave us a lesson on creating her own version of a holiday wreath, one built of lush succulents that can live all year long.


We love nothing more than crafting our own decorations and gifts and are excited to share this project with you.  To create your own succulent wreath, follow Denise's instructions here.


Each Monday for the next four weeks we will be giving away a very special gift to one lucky facebook fan.  This week you can enter for the chance to win Denise's finished "living wreath" along with a $50 Loeffler Randall Gift Card.  Visit our facebook page to enter.


Photos by Anna Moller [click to enlarge]



Job: Owner of Flower Girl

Lives in: Chelsea, NY

Star sign: Pisces

Wearing: Riley in elephant


What do you like best about your Riley boots?

Fashionable yet great to run around the city in.

What does the Flower Girl wear to work?

Depends on which hat Flower Girl is wearing that day, do I have a business meeting uptown, or am I e-mailing from my home office with my dogs that day?


Where do you find inspiration for your designs when nothing is blooming in NYC?

On the contrary, I think things are always blooming in this amazing city, if not here, then where? I pull inspiration from food, fashion, art, my fabulous friends and loved ones. They are always blooming even if the branches aren't for a few months of the year. I'm constantly inspired by this frenetic city.


Tell us about your project:

It's a living succulent wreath. With there being more of a heightened awareness of being green and our carbon-footprints, as well as everyone being drawn to succulents in general, I turned it into a living wreath that works for the holiday season and beyond - too pretty!



Are drugstore wreaths and potted poinsettias the things of Flower Girl's nightmares are made of?

Not necessarily, to each his own. A million poinsettias clustered together can be eye-catching. It's usually an awful bow that ruins wreaths, I think less is more. So, remove the bow (unless cheesy-Christmas is your theme this year, which can totally be cool too).


Is scent an element you consider when putting together an arrangement? What scents bring about special holiday memories?

I am a huge nostalgic, scent-memory chick. Clove, cinnamon, eucalyptus, evergreen - the obvious heavy-hitter scents of the season - as well as garlic and oil. I grew up Italian-American, so the holidays involve a lot of cooking, and I am lucky to have amazing chefs in my family. Each dish begins the same way...


Best gift you've ever given? Favorite gift you've ever received?

I'm going there (it's the holiday season so I feel like I can!)... love, security, time, togetherness.




How do you relax on winter weekends in New York?

I love to get out of the city when I can.  I head out to the surrounding part of NY state where nature walks and fireplaces provide true relaxation. If I stick around town I love to grab a coffee and head to the flea market on 25th street. I also love to "brunch" as an activity, or cook a meal (totally relaxes me!) and cozy up to a movie with the man and the dogs.


Your story is very inspiring and you seem to recognize and appreciate the pleasure of doing what you love for work. Do you have a personal slogan, words to live by or a daily mantra?

Do what you love, be honest and true, focus on you... not in a selfish way. Focus on you and you will share and be giving of a better you to those that you are lucky enough to love.

For more Flower Girl:


Published 11/22/2011 By Loeffler Randall

Happy Halloween

Category: DIY, LR Loves, Press

Wishing all a Happy Halloween with some snaps from Jessie showing two of the costumes she crafted for her boys this year (as featured in today's WWD).


"This year I had an epiphany and realized that my best friend is now a glue gun - no sewing machine this time around. It is a lot of work making costumes for 3 boys! Liam wants to be a parrot, Casper a puppy and I made Harry the cutest clown costume out of coffee filters."


[click images to enlarge]



Published 10/31/2011 By Loeffler Randall

On My Plate

Category: DIY, News, Press

Earlier this month, Jessie contributed a guest post to On My Plate, a new blog launched by former LR Press Director Melissa Skoog Duncan. On My Plate discusses kitchen style and foodie culture through a fashion insider perspective.


We love her how-to guides and fashion round-ups like What to Wear to Your Next BBQ featuring our very own Gioia sandal.


For her guest post, Jessie customized a kid-friendly set of linen napkins with bunny potato stamps and a little embroidery magic. Find out how to make your own, and read an interview with Jessie about her crafting projects here.



Published 6/13/2011 By Loeffler Randall

Be Mine

Category: News, Inspiration, DIY

Wishing all a very happy Valentine's Day with a snap from Jessie featuring the awesome tissue paper heart she crafted over the weekend.  It made the perfect centerpiece for this year's V-day celebration - a sock hop for her twin boys and their friends.  Enjoy!




Published 2/14/2011 By Loeffler Randall

LR + Purl Soho Holiday Collaboration

Category: Collaborations, DIY, Holiday

This holiday season Loeffler Randall teamed up with Jessie's favorite knitting and craft shop, Purl Soho, to collaborate on a special gift for our customers - a DIY knitting pattern created especially for LR Rain Boots and Rain Booties. Just in time for bundling weather, Purl Soho has designed a super chic knit stirrup sock that fits perfectly inside your boots to cozy up your legs and feet all winter long. The best part is, from now through December 31, customers will receive the exclusive Purl Soho Stirrup Sock pattern as a free gift with every order for LR Rain Boots and Rain Booties.



The pattern includes step-by-step instructions for knitting a long sock for boots or a shorter sock for booties. The sock's elegantly shaped back and stirrup design make it a good fit for almost any foot. Over tights, leggings or jeans, tucked inside LR Rain Boots or even our classic Matilde boots, this sleek sock is the perfect winter accessory. 


Knit the socks yourself or give as a gift, all the supplies you need are on the Purl Soho website. Choose a skein of the Anzula Squishy yarn (available in an array of gorgeous colors) and a set of size 2 double pointed needles and you're good to go! This exclusive pattern is also available for purchase directly from the Purl Soho store here.


And, don't forget to check out the Purl Bee for more information, cool projects and tutorials for beginners.


[click images to enlarge]



Published 11/30/2010 By Loeffler Randall