Another look at our Spring 2010 campaign shoot.  Read our interview with photographer Jamie Isaia here and hear more from stylist Ben Sturgill here.

The season began with a happy palette evoking the optimism of spring and led to the creation of a collection grounded in sophisticated neutral solids with pops of bright, vibrant color.

Print takes center stage this season - specifically the ideas of mixing prints together, using print in unexpected places, and manipulating printed raw materials to distort print.  I was inspired by tangled rope sculptures and paintings by the artist Arturo Herrera.  These ideas were incorporated into the collection through elements like printed spaghetti fabric draped on the bodice of the Spaghetti Dress and printed leather made into spaghetti straps on the Carlie Mignon Twist Sandal.  Lacing details appear on boots, high heels, and even bathing suits.

There is a strong tribal theme in the collection inspired by Native American prints and woven designs.  The pattern of a woven fabric design is replicated with pieced patent leather on the Idris Navajo Sandal and the Anna Platform features a luxurious woven leather panel.

The shapes and silhouettes of this collection reference early 90's dressing in a modern way, from short lace-up booties to easy blazers with printed rolled cuffs to linen jumpsuits and a lux motorcycle jacket done in soft washed double satin.

We were thrilled to work with stylist Benjamin Sturgill on our Spring brand campaign.  Benjamin is a regular contributor for Self Service, i-D and 10Men magazines as well as a consultant with Chloe Sevigny for Opening Ceremony.  Below he describes his vision for the shoot.

What inspired the look of the shoot?

We wanted to present the collection in an editorial manner, really show the attitude and overall feeling rather than straightforward looks.

In looking at the collection with Jessie, we were feeling an Australian outback vibe - country but very cool.  The fabrics and prints added an ethnic, tribal feel.  We brought in vintage jewelry, silver earrings and bracelets worn high on the arm to push the idea farther.

There's also an element of 90's street cred that comes through in the lace-up and hardware details.  We had the idea to use vintage corsets worn both over and under the clothing and incorporate swim pieces into the outfits - innerwear as outerwear.

How would you describe the collection and how does it fit into trends you are seeing for Spring?

I love the femininity of the collection, the pieces are tough but soft.  The ethnic, 90's and hardware trends will be big for Spring.  This collection incorporates these elements in an effortless way.  LR is classic cool without being overly trendy, confident without trying.

My favorite thing about Loeffler Randall - cool shoes that you can actually walk in, a statement shoe that doesn't overpower the outfit.

Sneak a peek behind the scenes at our Spring 2010 brand campaign shoot.  We loved working with such a talented team!

We are excited to announce that today the New York Times T Style blog chose to feature our Spring 2010 short film, "The Long Fall" by Jamie Isaia on their website. The film puts Jamie's beautiful brand campaign imagery into motion and is a haunting yet humorous extension of her still photographs for Spring.  The film was produced by Loeffler Randall and Art and Commerce, and filmed and edited by Andreas Von Scheele.  Model Martha Hunt was styled by Benjamin Sturgill with hair and make-up by Cecilia Romero.  For more exclusive coverage, please visit T Style.

The super talented photographer/director Jamie Isaia answers questions about her work, inspiration, and her second season creating images with Loeffler Randall.

How would you generally describe your work?

I would describe my photography as light and darkness, both visually and psychologically.  In simple terms it is "romantic" but it often falls into a more dark and impulsive dream world.  There are hard edges in my photographs which are difficult to concretely define, layers which go beyond surface beauty.

How did you come up with the concept and mood for the imagery?

I had been looking at a lot of Renaissance and Civil War era paintings of people falling dramatically either to death or from grace and was drawn to these gestures.  Brian and Jessie wanted something with movement and drama for this Spring campaign, an evolution from the last campaign which was more contemplative and quiet.  I loved the idea of taking dramatic moments and isolating the gestures.  In a way it is like an energy study in which the energy of the model is conveyed in the still images.

How does the concept relate to the LR collection?

Loeffler Randall as a brand is very modern but has both classic and dramatic undertones, a sensibility which is similar to the way I see my photography.  There is a hardness, a romance, and ethereal life to the Loeffler Randall girl.  It made perfect sense for me to combine their Spring collection with this idea of falling that I had been researching.  That is the beauty of collaborating with Loeffler Randall - the collections, my aesthetic and their desire to be creative with their clothing just works, kind of magically.

How did the film come about?  How do you feel it enhances the imagery/brand?

The film was drawn from the desire to take the overly dramatic, like the falling gestures, and then spin it into something humorous.  I was thinking about how amazing it is when people trip or even fall and them get up and pretend it never happened.  They just keep going.  Falling is one of those weird, very human things that we all understand but are embarrassed by.

(from Leo Lionni's "Little Blue and Little Yellow," available from Harper Collins Publishers)

Designing Resort ’10 was exciting for me because this is the first time we have ever created a resort collection at Loeffler Randall. It was interesting to think about what kinds of styles would work well for a season that falls smack dab in the middle of winter and spring. Resort is about sandals and thinking about warm weather to come, but it is also ‘wear now’ – with styles to wear when it is cold outside.

Being that resort is a transitional season, the collection is a riff on the inspirations from both the Fall 09 and Spring 10 collections. It’s a mix of fall’s Louise Bourgeois-inspired aggressive ‘tough chic’ and Spring’s optimism and color.

I began by looking at one of my most beloved children’s books called “Little Blue and Little Yellow” by Leo Lionni, a celebrated author, graphic designer and illustrator. Lionni’s beautiful blots of color (above) inspired resort’s palette of blacks, warm browns, nudes and my favorite new color of the season – dark green.

I love the range of styles in the resort collection. From the super-strappy Carlie mignon sandal that has me dreaming about spring to the Nell tall lace-up boot that is perfect for the chilly days ahead.

For Fall 09 I was inspired by an artist I have loved since I studied sculpture back in college, Louise Bourgeois. When I was designing Fall 09 I went to see the Louise Bourgeois exhibit at the Whitney. I am drawn to the line quality of her work....for example, the way she draws and sculpts spider legs. Many of her drawings use repetitive lines or forms, as in her 'Insomnia drawings.' This inspired the beautiful repetitive loops on skirts and elegant waves on shoes.

There is a subtle aggression and anger in Bourgeois' art and this also inspired harder edged styles. Signature items like the Matilde flat boot have been outfitted with buckles for a tougher look. There is a bondage-y look to straps on skirt waistbands and across the back. The snap pump covers the foot in thick straps that are super sexy.

Bourgeois' use of color was also influential. She uses a lot of black and a bright, piercing red and both of these colors are well represented in the collection. Other colors include rich jewel tones of blue, magenta and gold.