This year marks the 2nd installment of our collaboration with the fashion savvy pupils at Chicago's New Trier High School. Students enrolled in the school's Marketing and Merchandising in Fashion course taught by Melissa Duffy gain valuable industry experience through real world assignments that match their classroom curriculum.
Our brief to students: Concept, style and direct a distinct "street style" photo story using Loeffler Randall Resort 2013 products, focusing around notions of escape, vacation or fantasy.
The work that resulted was inspired, quirky, playful and unique. In teaming up with these young ladies LR sought to achieve a fresh take on the Loeffler Randall product as seen through their eyes.
[click images to enlarge]
Coco, Caroline, Hine and Sara
"We were inspired by the idea that this was a Resort collection. With that in mind we used colors and nature to achieve our goal of taking pictures that captured that vibe of a resort."
Ella, Katherine, Emma
"We decided to use the school pool as a backdrop because it represents a sense of escape that vacations can offer."
Grace and Courtney
"Our inspiration was the outdoors and we used colorful backgrounds to make the accessories pop."
Lexie, Tara, Eliza
"The Pouchette is cute and petite so we wanted to show that it was a fun accessory to pair with anything"
Mikayla and Katherine
"Our inspiration came from the idea of paradise. Here in Chicago, our beach getaway may not be a tropical location, but it's sure a beautifil place to showcase these bright pieces."
Sarah K and Sarah S
"Our inspiration was using warm tones because Resort is a vacation themed collection"
Sydney, Sophie, Gretha and Claira
"To achieve a tropical feel during the winter we took a trip to the Chicago Botanical Gargens and highlighted the shoes with tropical flora and fauna backdrops."
Tiffany Crystal and Abi
"We used a bouguet of flowers in order to emphasize the shoes and handbads; the colors coordinated with our concept of a tropical vacation."