Here's a peek behind the scenes at our SS12 campaign shoot — our second with photographer Kava Gorna. Shot in studio in NYC on Pier 59, we watched an overcast day turn bright and sunny as soon as the first shots were off.  Hope you enjoy our fresh take on the season to come.

[click images to enlarge]

Photographer: Kava Gorna

Model: Whitney Tock

Stylist: Katie Burnett

Hair: Andre Gunn

Makeup: Tracy Alfajora

Stylist Chrissy Jordan recently teamed up with photographer Anna Moller to create five different but equally chic looks around Loeffler Randall's Matilde boots paired with pieces from the M.Patmos Fall 2011 collection. Here Chrissy muses on her start in styling and offers tips on how to layer for fall with an LR classic.

Tell us a little about yourself:

Chrissy Jordan: I am a graphic designer turned fashion designer turned stylist. Most recently, I have been styling as well as consulting for small fashion labels and just started an ongoing collaboration with one of my favorite publications, Oyster Magazine.

How did you get into styling?

CJ: Great friends with experience who guided and pushed me. Wonderful people like Marcia that gave me my first jobs. I could never thank them enough for giving me confidence and for continually believing in me.

Describe your style philosophy.

CJ: Simple but bold, never ever perfect and always slightly messy, broken, or "off."

Any specific rules you follow when getting dressed for the day?

CJ: Not really. After getting dressed in the dark I ask my husband for his final approval before I walk out the door. He's pretty cute and one of my style icons, so I pretty much trust anything he says.

Your favorite (secret) place to shop?

CJ: In NY ... vintage showrooms and lofts like Ritual Vintage and Amarcord. Also, friends' closets and their families basements.  (Treaures, I tell you!!!)

Any tips for how to layer this winter?

CJ: I'm always cold so I continuously count on Marcia's sweaters to keep me warm each and every winter. I never ever take off her scarves (they're so incredibly luxurious)! Great accessories are important - scarves, gloves, hats, boots, even socks. The pieces that really keep me warm and last for years.

Tell us a bit about each look.

CJ: I honestly styled each look thinking about a broad customer range and believe anyone can pull these looks off. I tried to introduce color as much as possible... it's so easy to wear black in the winter, why not wear white and even colorful neutrals and liven things up? Even with the boots... it's so easy to fall back on a black boot, but a simple bit of color like the Chestnut Matilde makes things a bit more unexpected and that much cooler.

http://chrissyjordan.blogspot.com/

Wishing this winter weather would pass already, here is a look at some behind-the-scenes images of the Resort 2012 campaign shoot with some of our favorite collaborators including photographer Kava Gorna and the awesome team at RoandCo. With all the bright colors, water and sunshine  — they have us dreaming of a quick getaway to strut around in these shoes.

[click images to enlarge]

Photographer: Kava Gorna

Model: Zen

Art Direction: Ro and Co

Stylist: Valeria Polnoroff

Hair: Andre Gunn

Makeup: Sara Glick

If there's one thing we know here at Loeffler Randall it's this: the love is in the details. Which is why we fell head over heels with Style Me Pretty's founder and cheif editor: Abby Larson, who admitted, "I spend my days scouring the internet for beautiful things, walking the streets waiting to be inspired, roaming the aisles of my favorite little bookshop...all day, dreaming about weddings."

Much like Loeffler Randall's own design process, Style Me Pretty breathes character and personal charm into their work, and with that we are excited to share with you Abby's Wedding Inspirations featuring Loeffler Randall's Fall 2011 Bridal Collection below.

WEDDING INSPIRATIONS By Abby Larson

You know, it's funny. Whenever we feature a picture perfect wedding on Style Me Pretty, the shoes... without a doubt... get the most amount of comments. Maybe it's a girl thing, maybe it's a bride thing. Maybe it's simply that when it comes to wedding day style, the stilettos are becoming JUST as important as the gown. They are the one piece that can bring a bit of sparkle or edge or whimsy to an otherwise traditional look, giving the bride a perfect way to infuse a bit of her personality or her spunk into the style. Ask any wedding stylist... the shoes are big. Huge.

This is why when the fab girls at Loeffler Randall asked me to create a few of my favorite looks based around a particular shoe from their new bridal collection, I jumped. One look at these beauts and I knew EXACTLY the looks that I wanted to design. The first is based on the Zuri stiletto in platinum.  This glittery little number brings together a classic, refined style with a heel that is ALL glam.

What I love the most about this particular look is that the gold becomes the place setting for the entire style. We added a feathery, frilly gown by Vera Wang to add a bit of softness to the shoe, flowers in pops of red, pink and orange and a boy donned in the most classic of bow ties. It's tradition with a twist which is bar none the most popular style for the SMP bride.

Up next we used the drool-inducing Zuri rosette stiletto in blush as our inspiration point and frankly, the wedding style just came pouring out. An uber chic, Parisian couture look was the perfect compliment to the stem. A gown by Temperly of London, a white on white cake by our favorite patisserie Sweet & Saucy, touches of gold and blushy pinks... understated elegance with little hints of full-on glam. For us, this look is the definition of romance and style.

So there you have it, two perfect shoes, two perfect bridal styles. We always say that inspiration can come from just about anywhere... a vintage bottle of perfume, a painting, an old sweater... or the most gorgeous pair of stilettos a girl has ever seen. Thanks so much Loeffler Randall for having us here today! We heart you. Big Time.

The inspiration for fall was a continuation of the African concept we explored for Pre-fall. We designed into a safari concept, which led to animal prints (Zuri stiletto), combining fabrics with rugged leathers (Maudie bootie), and the addition of buckles and lace-up details throughout. The palette of beautiful dark neutrals like chestnut brown and midnight blue evokes the safari landscape at night.

Our goal for fall was to give our customer the perfect boot assortment. The collection offers a look for every occasion in her week - from a sleek new stiletto tall boot (Myrna) to an everyday bootie that you can wear in the rain with jeans but still look cool (Serena). We experimented with different cozy textures like haircalf and wool and incorporated shearling linings into our classic boots for extra warmth.  And, we introduced new heel heights, from the low wood heel on the Noemi and Kiva to the sexy stiletto heel of the Emory bootie.

We're pleased to share this beautiful video presented by NR2154 with behind the scenes footage shot on location with our Fall campaign imagery. See below for a little insight from the directors.

Loeffler Randall
Behind the Scenes
Fall 2011 Campaign
By NR2154

Featuring Angie Schmidt
Photographed by Hasse Nielsen
Styled by Haidee Findlay - Levin
Hair by Cim Mahony
Make up by Yadim

How did you come up with the concept and mood for the imagery?

NR2154: This is the first time we worked with LR but it came very natural to us since the brand and the collection has so much authenticity and integrity. We really did not have to invent a concept, just distill what was already there into imagery and match it to the right girl. A girl that was not made up but authentic, with character - like the brand - and Angie was exactly that.

How did the collection inspire your choices?

NR2154: The collection was great to shoot - strong pieces and a beautiful warm color palette that we used as the foundation for the look of the shoot. Our location was the ideal framework for the Brooklyn story we wanted to create. It reflects the attributes of the collection - elegance, authenticity, grand but casual and intimate, with beautiful crafted detailing.

Images by Paul Olkowski [click to enlarge]

Here's a sneak peek of what's to come - a look behind the scenes of our Fall 2011 campaign, photographed by the supremely talented Hasse Nielsen and directed by Jacob Wildschioedtz and Julie Lysbo of NR2154. The gorgeous Angie Schmidt (who modeled in one of our very first lookbooks) is the star of the shoot, styled by Haidee Findlay-Levin with hair by Cim Mahony and make up by Yadim.

[click images to enlarge]

We were pleased to work with Stockholm-based illustrator, Cecilia Carlstedt, to launch our Pre-Fall 2011 collection. Cecilia knew from an early age that she wanted to express herself through illustration and her impressive career speaks not only to her extraordinary talent, but her passion as well. Cecilia has lent her creativity to such fashion powerhouses as Vogue, Swarovski and Elle.

We love Cecilia's ability to take the LR designs and evoke an emotion for each individual shoe. We asked her about her process and sources of inspiration and here are her responses:

How do you get inspired when you are staring at a blank sheet of paper?

I need to start quickly by dropping some ink or scribble something on it as a random starting point, then the illustration will develop from there.

What do you like about illustrating fashion?

Fashion gives me the freedom to play and exaggerate with shapes and form on imaginary figures.

Describe your personal style in one sentence:

Experimental, eclectic and essentially linked to the world of fashion.

What are some of the best perks to living in Stockholm?

To be surrounded by the beautiful archipelago, the welfare system, Tranan bar, in summer to be able to swim in the center of town.