We're excited to share this behind-the-scenes look at our Fall 2010 photo shoot. The Fall campaign marks our third consecutive season shooting with the amazingly talended Jamie Isaia, not to mention our second season of sharp styling by Benjamin Sturgill.  The photos of model Svetlana Lazareva (IMG) were shot on location at the Alpine Scout Camp in New Jersey.

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It's our birthday! We hope you'll join us in celebrating a major Loeffler Randall milestone: our first year online.  We've made a lot of new friends and grown quite a bit since starting out just last year.  So, as a thank you to all of our amazing customers (you!), we're sending along one $25 gift certificate with each purchase made from now through Sunday August 15th, 2010 at 11:59 p.m. ET.

To an unforgettable first year, and many more...

XOXO, Mimi, Eva, Kyle + Steph

Loeffler Randall's FW10 collection is chock-full of timeless classics with fresh twists. This season's styles channel concepts such as 'a shoe within a shoe' and 'a coat within a coat.' The Combo Coat, for one, is the perfect outer layer for any outfit: an over-sized version of the classic blazer rendered extra chic in leopard jacquard.  Meanwhile, draping on garments like the Peplum Coat and the Draped Pocket Pant gives the impression of layerig and makes for a more dynamic silhouette.  The Pernille platform slide (the next evolution of this season's ubiquitous clog) and the Donna pump get elegant updates by way of a front zip detail and metal toe tip, respectively.  And, this is just the beginning. Click here to see more from Fall 2010.

Loeffler Randall is now accepting resumes for Fall internships.   Interns have the opportunity to contribute to every facet of our growing company, including e-commerce, sales, production, and press.  Qualified applicants will have a strong interest in fashion and a sharp eye for detail. 

Expectations include:

+ professional and friendly communication skills

+ able to multi-task and prioritize

+ computer and internet savvy - proficiency using MS Word and Excel

+ self-motivated, able to work with limited supervision

+ responsible, reliable, driven

Internships are available for school credit or an hourly rate.  Interns must be available for a minimum of two days a week. Please direct inquiries and resumes to Kristy Hurt,

The Loeffler Randall Summer Sale continues with new markdowns on shoes, swim and RTW - now up to 60% off.  Click here to shop the Sale.

This Spring, Jessie participated in a special charity project for Elle Magazine along with seven other designers, creating a one-of-a kind solar-powered hand bag.  Each bag features a flexible solar panel, an HBLED light, a rechargeable battery pack, and a USB port that can actually keep your cell phone charged.  The bags were produced in a collaboration with Portable Light Project, a non-profit initiative that provides solar textile kits to empower those who do not have access to electricity.  All eight bags are up for auction right now, with all of the proceeds going to the Portable Light Project.  Click here to bid on Jessie's bag and other great designs from Vena Cava, Diane von Furstenberg, and Maria Cornejo.

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The Portable Light team works with non-governmental organizations to train women on integrating solar technology into local textile materials, producing a range of products the generate clean, sustainable enery and light, while supporting local economies.  To find out more about the project, please visit Elle.com or portablelight.org.

Check out the August Issue of Teen Vogue featuring the Shorts Jumper in leopard wool jacquard from the LR Fall 2010 collection.

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Announcing our very first loefflerrandall.com Summer Sale!  Most styles from our Resort and Spring collections are on sale for 30% - 50% off.  Shop now for best selection.

Jen Smith of Inside Source recently posted a great interview with Jessie on her design process, motherhood, crafting, and her pics from the new collection.  Here's a taste of the Q and A, but you can read the full story here.

The Inside Source:  It is amazing how much you accomplish!  Can you give us a glimpse into your creative life?

Jessie Randall: With my life these days being as busy as it is, I am most inspired by the things I get to do that are creative and fun but have no pressure associated with them.  Things like designing t-shirts for favors for the boys' birthday or taking an embroidery class at Purl.  So much of my life now is about being a mom... I am inspired by things I never was before - like the color palette of one of the boys' children's books.

TIS: We read somewhere that your grandmother was a big influence.

JR: My grandmother was very chic.  She had a definite personal style - very simple, very wearable but it made an impression.  The other day I was just thinking about her in the spring wearing a bright cashmere sweater and her tiny feet in a pair of Keds - with her perfectly white hair.  She was glamorous to me because she did all the things my mom didn't want me to do like watch soap operas (she was in love with Patch from General Hospital), paint her toe nails, and gossip.  She was fun!

TIS: The start of your company began with a shoe.  When did your obsession begin?  Was there a pivotal moment?

JR: Yes.  My favorite time of the year was when my mom would take me to the shoe store in town to buy party shoes-the fancy shoes I would wear to all the birthday parties and holidays that year.  I remember the smell of that store, the leather smell, and I just loved it.  That was the beginning of my love of shoes, and they have always been my favorite thing!