As a new feature, our CFO Brian Murphy recommends a few blogs he's been reading (obsessively?) lately. Enjoy!

WHITE LIGHTNING - http://feelslikewhitelightning.blogspot.com

This is the original sort of "behind the scenes," New York-y art department blog and probably still the best.

CAT PARTY - http://ilovecatparty.blogspot.com

This is a pretty recent find and I think its amazing you can link cats, fashion, weaponry and editorial all on one blog. Bravo!

NEW YORK CITY BALLET - http://www.youtube.com/user/newyorkcityballet

Our son Casper is obsessed with his "ballet!" and this is an amazing place to watch some of New York's most accomplished artists.

PRE-FABS - http://prefabs.com/modern_prefab_homes.htm

Part of me thinks that these are the wave of the future and the other part thinks that some people are really going to regret putting such time-specific buildings on beautiful open lots. I like linking to the architectural firms behind them and then on to their other works, etc.

BASEBALL MUSINGS - http://baseballmusings.com

It's Springtime and this is the best day to day coverage of our national pastime.

FFFFOUND - http://ffffound.com

Best place to waste 15 minutes.

Another look at our Spring 2010 campaign shoot.  Read our interview with photographer Jamie Isaia here and hear more from stylist Ben Sturgill here.

Last week the editors of Daily Candy stopped by for a peek at our brand new Fall 2010 collection.  Check out their online video here featuring some of their favorite looks that will be available this coming Fall.

We were honored to collaborate with Jeffrey Costello and Robert Tagliapietra for their incredibly gorgeous FW 2010 collection. Here are some of Jessie's thoughts about the show:

"I am blown away by Robert and Jeffrey's talent. The garments were chic and effortless, but at the same time, they were incredibly intricate and innovative. You could see the detail of the stitching as the garments went down the runway. The collection took my breath away with its beauty. It would be a dream to have one of these beautiful pieces in my closet some day.

I loved the muted color palette. What was so interesting about it was that the palette was muted, but at the same time, the colors popped. The combination of colors, along with the way that our shoes were just a shade or two darker or lighter than the clothes worked really well.

Robert and I spoke after the show and he told me that he thought our collaborations worked well because we have a very similar aesthetic. I was very flattered by this comment, as I admire him and Jeffrey very much. He told me he particularly loved the woven platform shoe because it looked like a sculpture, a 'little woven monster'."

Here is a backstage shot of the girls about to walk the runway:

LR partnered with Costello Tagliapietra for a second consecutive season Friday night, creating shoes for their Fall/Winter 2010 runway collection. Two styles from our Spring and Pre-Fall 2010 collections were featured in the show - the Anna woven platform (currently available for purchase here) and the Louise open toe pump (available April 2010 in exclusive runway colors at loefflerrandall.com).  Here are some of our favorite shots of the Anna shoe in tortora via Coutorture:

Sports Illustrated's 2010 Swimsuit Issue hit the newsstands this week and we're thrilled that they chose to feature the Lace-up Bikini from our new Spring Collection.  Here's an outtake from the shoot with model Genevive Morton:

Please click here to see our SS10 short film, "The Long Fall" by Jamie Isaia, featuring our Lace-up One Piece Swimsuit.  Both suits are available for purchase here along with the rest of our Swim collection.

Lace-up Bikini Black nylon/spandex

Lace-up one piece Fume nylon/spandex

I love Valentine's Day. When I was little, my mom had a big box decorated with hearts that we passed around the table each year. Inside were gifts for each of us, wrapped in tissue. The gifts were tokens, nothing extravagant. They were little expressions of love, my favorite kind of gift. Here's a list of some special things you might want to give and get this February 14th:

My Life in Paris by Julia Child: Every year Julia Child and her husband Paul sent out creative, silly valentines to all their friends. You can learn more about their joyful and loving relationship in this book about their time together living in France.

Red and White Straws: My boys love to drink from these special 'Valentine's Straws' on February 14th.

Individual Valentine Candy Boxes: Learn how to make these matchbox candy boxes at Inchmark, one of my most favorite mommy blogs. Blogger Brooke is a former editor at Martha Stewart and she is full of creative, visually pleasing projects for little ones.

Tom's Shoes: A pair of Tom's in Valentine's red. I love to see my husband, Brian, walking around in these comfy (and really, these are some of the most comfortable shoes ever made), cute, red shoes. Best of all, for every pair of shoes Tom's sells, they send a free pair to children in need.

Prime Meats: Treat your honey to a special meal, complete with homemade heart-shaped soft pretzels, at one of my favorite romantic restaurants, Prime Meats in Carroll Gardens, Brooklyn.

Wishing Wall: Write your wishes on colorful slips of paper, roll them up and place them in this recycled cardboard wall by Cardboard Design and watch your wishes come true.

Potted Plant from Tiny Park Flowers: Tiny Park Flowers specializes in potted plants and flowers for delivery in Brooklyn and Manhattan. These super chic potted plants are actually greener than cut flowers because they last longer and continue to grow.  I love this ornamental oregano plant with a subtle hint of pink for Valentine's Day. Order by Feb 7th for Valentine's delivery.

Black Jet Bakery Cookies: Made by one of my childhood best friends, Gillian Shaw, these chocolate chip and sea salt cookies are taking San Francisco by storm.

Kids Cooking Set: This set of an apron, oven mitt and rolling pin comes just in time for your little one to help you make some heart shaped sugar cookies. Plus the color scheme couldn't be more perfect.

Lingerie from The Lake and Stars: Any girl would love something special from The Lake and Stars. This line is so beautiful, modern and elegant. Plus, the brand campaign on their website is amazing.

Those warm weather days we've been dreaming about are just around the corner and our new Spring 2010 Ready to Wear collection has just arrived.  What are we loving? Jumpers, graphic prints and 90's detailing.

Click here to see the whole collection.

The season began with a happy palette evoking the optimism of spring and led to the creation of a collection grounded in sophisticated neutral solids with pops of bright, vibrant color.

Print takes center stage this season - specifically the ideas of mixing prints together, using print in unexpected places, and manipulating printed raw materials to distort print.  I was inspired by tangled rope sculptures and paintings by the artist Arturo Herrera.  These ideas were incorporated into the collection through elements like printed spaghetti fabric draped on the bodice of the Spaghetti Dress and printed leather made into spaghetti straps on the Carlie Mignon Twist Sandal.  Lacing details appear on boots, high heels, and even bathing suits.

There is a strong tribal theme in the collection inspired by Native American prints and woven designs.  The pattern of a woven fabric design is replicated with pieced patent leather on the Idris Navajo Sandal and the Anna Platform features a luxurious woven leather panel.

The shapes and silhouettes of this collection reference early 90's dressing in a modern way, from short lace-up booties to easy blazers with printed rolled cuffs to linen jumpsuits and a lux motorcycle jacket done in soft washed double satin.