The super talented photographer/director Jamie Isaia answers questions about her work, inspiration, and her second season creating images with Loeffler Randall.

How would you generally describe your work?

I would describe my photography as light and darkness, both visually and psychologically.  In simple terms it is "romantic" but it often falls into a more dark and impulsive dream world.  There are hard edges in my photographs which are difficult to concretely define, layers which go beyond surface beauty.

How did you come up with the concept and mood for the imagery?

I had been looking at a lot of Renaissance and Civil War era paintings of people falling dramatically either to death or from grace and was drawn to these gestures.  Brian and Jessie wanted something with movement and drama for this Spring campaign, an evolution from the last campaign which was more contemplative and quiet.  I loved the idea of taking dramatic moments and isolating the gestures.  In a way it is like an energy study in which the energy of the model is conveyed in the still images.

How does the concept relate to the LR collection?

Loeffler Randall as a brand is very modern but has both classic and dramatic undertones, a sensibility which is similar to the way I see my photography.  There is a hardness, a romance, and ethereal life to the Loeffler Randall girl.  It made perfect sense for me to combine their Spring collection with this idea of falling that I had been researching.  That is the beauty of collaborating with Loeffler Randall - the collections, my aesthetic and their desire to be creative with their clothing just works, kind of magically.

How did the film come about?  How do you feel it enhances the imagery/brand?

The film was drawn from the desire to take the overly dramatic, like the falling gestures, and then spin it into something humorous.  I was thinking about how amazing it is when people trip or even fall and them get up and pretend it never happened.  They just keep going.  Falling is one of those weird, very human things that we all understand but are embarrassed by.