Interview with Benjamin Sturgill

Category: Inspiration, News, Press, Trends

We were thrilled to work with stylist Benjamin Sturgill on our Spring brand campaign.  Benjamin is a regular contributor for Self Service, i-D and 10Men magazines as well as a consultant with Chloe Sevigny for Opening Ceremony.  Below he describes his vision for the shoot.

 

 

What inspired the look of the shoot?

 

We wanted to present the collection in an editorial manner, really show the attitude and overall feeling rather than straightforward looks.


In looking at the collection with Jessie, we were feeling an Australian outback vibe - country but very cool.  The fabrics and prints added an ethnic, tribal feel.  We brought in vintage jewelry, silver earrings and bracelets worn high on the arm to push the idea farther.


There's also an element of 90's street cred that comes through in the lace-up and hardware details.  We had the idea to use vintage corsets worn both over and under the clothing and incorporate swim pieces into the outfits - innerwear as outerwear.

 

How would you describe the collection and how does it fit into trends you are seeing for Spring?

 

I love the femininity of the collection, the pieces are tough but soft.  The ethnic, 90's and hardware trends will be big for Spring.  This collection incorporates these elements in an effortless way.  LR is classic cool without being overly trendy, confident without trying.


My favorite thing about Loeffler Randall - cool shoes that you can actually walk in, a statement shoe that doesn't overpower the outfit.

 

 

Published 2/1/2010 By Loeffler Randall