We're pleased to share this beautiful video presented by NR2154 with behind the scenes footage shot on location with our Fall campaign imagery. See below for a little insight from the directors.

Loeffler Randall
Behind the Scenes
Fall 2011 Campaign
By NR2154

Featuring Angie Schmidt
Photographed by Hasse Nielsen
Styled by Haidee Findlay - Levin
Hair by Cim Mahony
Make up by Yadim

How did you come up with the concept and mood for the imagery?

NR2154: This is the first time we worked with LR but it came very natural to us since the brand and the collection has so much authenticity and integrity. We really did not have to invent a concept, just distill what was already there into imagery and match it to the right girl. A girl that was not made up but authentic, with character - like the brand - and Angie was exactly that.

How did the collection inspire your choices?

NR2154: The collection was great to shoot - strong pieces and a beautiful warm color palette that we used as the foundation for the look of the shoot. Our location was the ideal framework for the Brooklyn story we wanted to create. It reflects the attributes of the collection - elegance, authenticity, grand but casual and intimate, with beautiful crafted detailing.