In true Southern style, Melissa Blanchard graciously shares a few of her favorite things — Motown soul, 70's swagger, and the must-have Loeffler Randall shoe for fall — from her boutique, VanJean, in Columbia, South Carolina.
Store philosophy:
Melissa Blanchard: VanJean creates a unique assortment by mixing pieces from established brands with newer trends from up-and-coming designers. We sell to daughters, mothers and grandmothers — VanJean is a style, not an age.
What attracted you to Loeffler Randall?
MB: We became OBSESSED with the LR Matilde wedge boot. I used to see them in New York on buying trips, and started purchasing every variation of the Matilde. Simply put, it is the perfect daily go-to boot in fall/winter/early spring. I picked up the line for VanJean and look forward to every new design.
What's inspiring you right now?
MB: I'm excited about the influence the 1970s and 1990s are having on fashion. I love that I get my turn at wearing the long skirts and long, wide leg pants that I remember my mother and grandmother wearing in the '70s. The simplicity and clean fashion lines of the '90s feels more elegant this second time around. Plus, the uncomplicated feel of the '90s has a calming effect on the rest of my wardrobe.
What do you spin for your store's soundtrack?
MB: The day may begin with Jennifer Hudson, flow into James Brown, Amy Winehouse, Fitz & the Tantrums and end with '70s southern rock.
What is your sure bet style tip for fall?
MB: Make something fantastic your favorite and wear it every day! The Blaise flat moccasin has become a VanJean shop girl favorite. I keep it classic with a slim black capri jean for day, and another buyer makes it crazy with hot pink jeans.
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The Columbia fashion vibe:
MB: Tastefully cool.
What's the one shoe that will transform any wardrobe this season?
MB: Wear the Deena in nude suede with EVERYTHING. Check out how Buyer Susan Menge pairs the Deena with a feminine, patterned cocktail dress.
Now that we're all dressed up, where should we go out?
MB: Hmmm...great question. When I feel the need to strut around the Capitol City I first check out the calendar on The Shop Tart. This blog lists any happenings in Columbia worth attending.
Top three must-experience things in Columbia:
MB: Visit The Columbia Museum of Art — it's the jewel in the heart of the Capitol City.
Attend (at least for the first quarter) a University of South Carolina football game. May not be the best team, but certainly the most electrifying student section in any college football stadium.
The Indie Grits Film Fest in April — it's so under the radar that it's still cool.
More VanJean:
www.shopvanjean.com
www.facebook.com/shopvanjean
@shopvanjean