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Pre-fall 12 x Willa Gross

Category: LR Loves

Loeffler Randall Pre-fall 2012 has arrived! It's a collection that hits the best of summer (rooftop bbqs, beach weekends, walks in the park) with a nod to the crisp fall evenings ahead. For transitional style know-how we need look no further than LR E-commerce Assistant Willa Gross, who channels her creativity and innate sense of cool in ensembles that are a constant source of inspiration around the LR office and beyond. Here she shows us how she wears her must-have shoes from the Pre-fall collection.


Photos by Dan McMahon



Name: Willa Gross

Occupation: Loeffler Randall Ecommerce Assistant

Star sign: Leo


Describe your look.

Fleur wedge - This is my getting bagels and coffee with the boyfriend in my shoes from last night and his old cashmere sweater then taking photos in Prospect Park outfit. Claudelie platform clog - This is my Sunday stoop sale / channeling my 8 year old self envisioning my current self selling fresh squeezed lemonade for 25 cents outfit.


What do you like best about them?

I like the structural minimalism of the Fleur contrasted with it's rich brown snake print texture. I'll wear them with cropped silk pants and a simple cotton tank. They will play up the visual interest to any casual outfit. I like the Claudelie because of it's obvious vintage appeal. I'll wear it all Summer with button-down floral dresses and then in the Fall with french cuffed mens trousers, a cropped angora sweater and rolled white ankle socks.


Your current style inspiration?

The girls from David Lynch's Twin Peaks - 50's meets 90's. Hand dying techniques. Flat brimmed hats.


Fashion rules to live by?

Re-use, re-sole, recycle.



What are the best and the worst things about growing up and living in NYC?

The best thing is definitely the food, especially in Brooklyn! The worst thing would be the noise. If it's not the profanity screaming, music blasting, horn honking drivers during the summer it's the clanking pipes of my old apartment during the winter.


What are you looking forward to most this summer?

I'm a summer baby so pretty much everything. But mostly, I'm looking forward to spending time with my little sister before she goes off to college and going to the Fire Island beach. I also want to spend more time practicing my ukelele and beading jewelry.


What does your summer soundtrack sound like?

It sounds a lot like falling asleep with the sun in your eyes, finding secret swimming holes upstate NY and catching fire flies in the backyard. I can't stop listening to the new albums from Lower Dens and Spiritualized.


Personal motto?

Wear many hats.

Published 6/6/2012 By Loeffler Randall