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Pre-Fall 12 X Tara McCollum

Category: LR Loves

Tara McCollum is a longtime LR favorite: a close friend of Jessie Randall, a Hawaii native, and an all-star fashion PR veteran. Below she shares her vision for a perfect summer, which just got a little more "easy peasy lemon squeezy" with the addition of the Loeffer Randall Pre-fall Odette flat.


Photos by Dan McMahon



Name: Tara McCollum

Occupation: Public Relations Director

Star sign: Aquarius


Describe your look:

A.P.C. denim dress, canary cambridge satchel, and Oliver Peoples sunnies paired with the Loeffler Randall Odette flat in Sienna.


What do you like best about the Odette?

Love a chic flat. LR does them so well, especially this modern espadrille. I'll be wearing them everywhere.


Your summer style inspiration?

My daughter's latest saying is my summer style mantra: "easy peasy lemon squeezy"

What do you like best about what you do?

I love to celebrate the creative people around me who continually inspire and amaze Jessie!


Whom wold you most want to have lunch with?

Alexander Calder in hopes that I'd luck out with a wire portrait. How cool would that be?!



Tell us about any trips you have planned.

My annual trip home to Hawaii is always a highlight. I really want my kids to be connected to the islands.


What is the coolest thing you are looking forward to learning to do?

Family surf!


What is your ideal weekend?

A trip to Storm King Art Center upstate always clears my head, stirs emotion and elicits pure relaxation. It's a little slice of heaven.

Your guilty pleasure?

Late night ice cream runs to the Brooklyn Ice Cream Factory just before they close at 10 p.m. Yum!


Personal motto?

The aloha spirit is a beautiful thing.


Link we love: The Coveteur takes a trip to Tara's office (with an LR cameo!)


Published 6/21/2012 By Loeffler Randall